The ISSE, International Salon and Spa Expo, took place at the Long Beach Convention Center in Long Beach, California on February 3-5, 2007.      Coordinated and overseen by Sho-Link Southern California City Manager, Jim Genzano, Sho-Link was contracted to handle the installation and dismantle of 4 booths on the show floor.      Dermalogica had Two 10x60 exhibits which took 8 carpenters approximately 74 hours to install and dismantle. Andis, a Derse booth, was 20x40 and took approximately 40 hours on the up and down. Also at the show was Belvedere who had a 20x40 exhibit, which took 3 men approximately 35 hours to install and dismantle. Colomer Professional was a 30x40 exhibit which took 6 men a total of 70 hours to install and dismantle. “This show was smooth sailing and a great success,”  states Jim Genzano. “It took us 2 days to install and only a day and a half to dismantle.”      Colomer Professional is a long time client of Configurations, which is a partner of Sho-Link Member Expon Exhibits. This booth was designed by Configurations and then built by Expon in January 2007.

Belvedere, 20x40, ISSE Show Colomer Professional, 30x40, ISSE Show

     Don Dubro and his team in California took on the challenge of the 11 booths that Sho-Link had at the Informex 2007 Show held at the Moscone Center in San Francisco on February 13-16, 2007.

     It took 13 local men and 2 men sent in for support a total of 414 hours, 105 of which were overtime, to set up and tear down all the booths at this show. The crew consisted of Dave Collin, Mark Hamer, Mike Kochera, Ken Marks, Elbert Robinson, Kevin Hamblin, Ken Hird, Roger Terry, Ted Lopez, Jerry Shelton, Ray Fanthrop, Mitch Barbee, Scott Lewis, Russell Heckert (Southern California) and Dave Bogatitus (Chicago, IL), also present at the show was Bob Michael, Sho-Link Vice President.

     Nimlok New York had 6 booths at this show which Sho-Link worked on, these booths included; Sumitomo Seika (10x30), Jubilant (10x30), Roche Colorado (10x20), Inter Chem (20x40), Degussa (20x20) and Lonza (20x20). Sho-Link also handled, FMC Lithium a 10x20 exhibit from Hamilton Exhibits and Carbogen Amics a 10x20 booth from Nimlok Ltd.

     “All of these jobs were installed on time with only a few challenges. The labor force was great and everyone worked well together. The pictures of some of these exhibits say it all as far as the end results of the booths” says Don Dubro, San Francisco City Manager.

FMC Lithium, 10x20, Informex Show

Inter Chem, 20x40, Informex Show

     Stan Johnson, Sho-Link Southern California Assistant City Manager, led the installation and dismantle of the Prudential Real Estate exhibit at the PREA Show in San Diego, March 18-20, 2007.

     This was a whopping 40x90 set that met with some challenges, included pre-show planning but ultimately proved to be an amazing success for both Sho-Link and the client. Prior to installation Stan Johnson met with John Yezeski, Nimlok Orange County, to go over and coordinate the labor for installation to ensure smooth sailing, however, as it happens on the show floor, issues did arise. Stan Johnson took immediate action and as John Yezeski said it, “Saved the day.”

     In January 2007 Jim Genzano joined the Sho-Link team as City Manager in the Southern California region. He brings with him 8 years of experience in the trade show industry. Prior to Sho-Link, Jim spent 5 years at Labor Revolution as their National Operations Manager and before that he worked for Coastal International in many positions ranging from warehouse to lead man on the show floor. When asked what his hobbies were outside of work Jim laughed and said, “My hobby is my job.” However, he does enjoy many outdoor sports and activities, saying you can either find him at the gym or on the golf course.

     NAMM 2007 was a phenomenal show this year, welcoming their 105th year celebrating musical instruments. The show was held in Anaheim, CA. January 18-21, 2007.

     The shows attendance was up by 4%, totaling an astounding 84,695 attendees. In addition, the international attendance was also up by 8% for a total of 9,889 attendees representing over 100 countries. There were 1,535 exhibiting companies at this show, 21 of which Sho-Link was responsible for. These 21 booths covered move than 117,000 square feet, required 1,500 hours of labor and a total of 48 workers to complete.

     Sho-Link’s support crew was led by Jim Genzano and Terry Hogan (Sho-Link Chicago Assistant City Manager). Both men ensured the even distribution of labor in order to provided optimal service to the clients while staying within all budget guidelines.

     Two of the booths that stood out from the rest at this show was the Shure, Inc. booth and T.C. Electronics. For the Shure booth, which was an amazing 40x60 double deck exhibit, the Sho-Link team was involved in pre-show planning. Jim Genzano, Terry Hogan and Stan Johnson met with Alicia Malloy (AE for Derse Exhibits) to go over in detail the assembly and installation of this booth to ensure that everything went as planned.

     Jim Genzano said about the show, “I am proud of my labor force and am looking forward to providing exceptional service to all of Sho-Link's clients through the knowledgeable work force here in Southern California,” he continues, “And, I would like to thank Bob Michael and Terry Hogan for their support and guidance. Also, a big thank you to Stan Johnson and David Benson for outstanding leadership.”

Shure, Inc., 40x60 Double Deck Booth, NAMM Show