Newsletter ~ June 2007

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     The OFC/NFOEC Show, a show geared toward Optical Communications was held in Anaheim, CA this year on March 27-29th. Attendance reached 13,000 with over 600 companies presenting at the show. Jim Genzano, Sho-Link Southern California City Manager, coordinated the installation of the 4 booths that Sho-Link was contracted for with great efficiency, while handling other shows running in his region.

     At the OFC / NFOEC Show, Jim faced a few different challenges with some of the booths. The Fibercore booth sent the Sho-Link crew on a hunt for sand bags and wire to support the back wall before the show opened to ensure the booth was safe. Once the show closed Sho-Link again stepped up when the client needed last minute transportation and storage for their booth. With a crew on their side, eager to help in any way possible to ensure a successful show, the clients were very happy with the final outcome. Jim Genzano says of his team, “I was very impressed with their problem solving skills and ability to truly pull through in the midst of a stressful situation.”

     The Tempo Research booth, a 10x20 booth from Easton Associates, had some small issues during install, again giving Sho-Link the opportunity to provide top notch customer service. With freight not arriving to the booth until almost an hour later than expected, the installation was behind schedule before it even started. Once installation began it became apparent that there were issues with the graphics. The Sho-Link crew member responsible for the set, problem solved quickly and the graphics were super-glued and velcroed.

     The final product was something to be proud of and the client was very pleased with the booth and the crew that set it. Genzano stated, “I was happy to work with Darren Easton and I was very pleased with the final outcome."

Compliments to Sho-Link:
“Everything and everyone was great. Reggie and his partner from
Sho-Link were great! Only problem we ran into was that we could not locate the brackets that hold the light panels in the alcove. Luckily Reggie and his partner rigged a perfect substitute.” Noel Doumerc, OSI


Serono 20x20 Derse SRS

     On April 12-15th, 2007, at the San Diego Convention Center, the AMCP show kept the Sho-Link Southern California team busy on a 5 day installation of 6 booths.

     The TAP Pharmaceuticals representatives initially wanted the 20x20 exhibit moved to another location for the show so the Sho-Link crew was on call, available and ready to go if the move was approved; however, it was not allowed. Mark Ochoa was involved in some pre-show planning on this booth regarding some general details, and in the end the client was extremely happy with how smooth things went.

     The 20x20 Genentech booth and the 20x20 Gilead Science booth both from Derse PA, raised some challenges for the crew; with the freight carriers not showing up on time during tear down, it caused the dismantle of the booths to get a late start, however, Sho-Link showed our dedication to our client’s by being on call and available, and the clients were pleased.

     Kudos to the crew working Serono for taking the initiative to start assembling the frame while waiting for the electricians.

 

 

           
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